HJW

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A private salon about a 3-minute walk from Buda Castle, located in the World Heritage area

Reservation Benefit: Participants of this event can take the Hungarian Wine Certification exam at half price.

1/17(Sat) 17:00～New Year Special VIP Tasting 2026

HJW VIP Salon is located in the best location, just about a 3-minute walk from the UNESCO World Heritage site Buda Castle, and is a private, adult hideaway salon known only to selected wine enthusiasts.

引用元 : Hungary Japan Wine Association ハンガリーワイン協会

A private salon where wine enthusiasts in Budapest gather

A private salon about a 3-minute walk to Buda Castle, located in the World Heritage area.

HJW VIP Salon is located in the best location, just about a 3-minute walk from the UNESCO World Heritage site Buda Castle, and is a private, adult hideaway salon known only to selected wine enthusiasts.

The owner of this private salon is Hideko Papp, who is also the chairwoman of the Hungarian Wine Association.

Papp Hideko, the owner of this salon and the main instructor of the tasting lessons, holds a WSET Higher Certificate and is currently a candidate in the Diploma course.

※WSET/Wine & Spirits Education Trust is the world’s largest wine education organization, with its main campus in London, UK. Its higher governing body is the Master of Wine Institute.

JSA Japan Sommelier Association Textbook Hungary Section Author: Hideko Papp

After graduating from university, she built her career as a French wine importer at Nakashimato, a prestigious importer known for popularizing world-class French wines such as Grand Vin and Romanée-Conti in the Japanese market.

After that, she changed careers to Daiko, a major advertising agency within the Hakuhodo Group, where she worked in the Creative Department as a copywriter and planner.

Achieved improved PR quality for Hungarian wine through a unique high-end brand strategy that integrates a career as an importer with a career as an advertising creator.

Budapest VIP Private Wine Salon Owner / Papp Hideko Profile

Hungary-based Budapest resident and Hungarian wine expert: Founder and president of the Hungarian Wine Association in Hungary, responsible for writing and supervising the Hungarian section of the “Sommelier Textbook” published by the Japan Sommelier Association (J.S.A.) from the 2021 to 2026 editions.
Media and Education: Operates online media “FinoMagazin” and wine site “FinesseWinepia,” promoting the appeal of Hungarian wine. Also conducts courses and seminars as a Hungarian wine instructor. Known as a leading figure in promoting Hungarian wine in Japan, with connections to Hungarian government officials and top local winemakers. After graduating from university, joined the French wine importer Nakajima Co., Ltd., involved in the import and sale of French, Italian, and Australian wines, and later won a special award at the web business start-up contest hosted by J-Wave. Subsequently, moved to major advertising agency Daiko, assigned to the Creative Department, working as a copywriter, planner, and director. Later became independent, working as a freelance creator in Tokyo before moving to Hungary.
Creative Activities: Also works as a copywriter and web designer, engaging in a wide range of creative tasks including advertising production, PR, and web direction.

With Gere Attila, the founder of the renowned Villany winery, and his eldest daughter and current owner, Andrea

Hideko Papp has also been visiting wineries across Hungary since 2017, and as of 2026, she has visited more than 300 wineries throughout the country.

At the restaurant of Degenfeld, an organic winery in Tokaj that looks like a castle

Appearing in the magazine VinCE as the first Japanese taster

Appearances in the Hungarian media include Decanter’s Hungarian edition and the prestigious wine magazine VinCE, where he became the first Japanese person to be featured as a wine taster in the publication.

The first Japanese person to be featured in an interview article by a Hungarian wine media outlet

Also, an interview article with Hideko Papp has been published in the Hungarian wine media, BORASZPORTAL.

The woman in the photo is Ms. Stephanie of Tokaji Mád ‘Kikelet Tokaji,’ who became the first female champion winemaker at the Borsosok Borosa, an award that determines the champion wine producer in Hungary, which has a long history in the country.

Until now, Hideko Papp has been hosting private wine gatherings with a friend who owns a winery, inviting only close wine enthusiasts. Starting January 2026, tasting lessons will be organized in this private salon.

We are excited to introduce this salon to even more wine enthusiasts, so this will be a special New Year’s wine event to celebrate its opening.

１/１７(Sat) 17:00～20:00 New Year Night 2026 Summary

＊Event Title

1/17(Sat)New Year VIP Tasting Night at Near Buda Castle , Private Salon 2026

日時 / ２０２６.１/１７ (Sat) １７:００～２０:００

※Reception starts at 16:45. Please try to arrive by 16:55, which is five minutes before the event begins. You may join partway through, but please note that any reductions or refunds of the participation fee will not be accepted for personal reasons.

＊🌃Place
HJW V.I.P. Wine Salon / A private salon about a 3-minute walk from the UNESCO World Heritage Buda Castle

For security reasons, we will provide the detailed address after confirming your ticket payment.

🥂 Dining Menu

※A special homemade dinner plate prepared for the day, followed by one drink (coffee or tea) with dessert

🌸 Please make your reservations and applications using the booking form at the bottom of this page. 🌸

⭐One of the world’s three great noble rot Tokaji wines　⭐Egli Bikaver Four Top-Notch Wines

＊🍷Tasting Wine 4 Type (Four types of wine for tasting.🌸) Wine List
Tokaj / Kikelet Tokaj (Award-Winning Champion Winemaker’s Natural Sweet Wine)、Villany / Gere Attila Kopar (Truly No.1 in name and reality, the king of Hungarian red wine)、Szekszard / Szekszardi Bikaver ( Bodri )、Eger / Kovacs Nimrod Red wine

The wines we will be offering this time are an exceptionally luxurious lineup, with prices at restaurants in Hungary exceeding 5,000 forints per glass and around 40,000 forints per bottle.

⭐Special Secret Guest Speaker/ Friend Hungarian Winemaker

*💰 Participation Fee Please use online payment for payments in forints.

※Payment in Japanese yen in advance only: 20,000 yen (tax included) / per ticket

(1/4 Stripe Payment RateでApproximately in Japanese Yen 19,908)

※Payment in local Hungarian currency : ４０,０００Forint/ 1 person ticket

Please click the button above to make an online payment via Stripe. Alternatively, customers with a bank account in Hungary can make a prepayment via a domestic bank transfer. If you wish to pay for your ticket by bank transfer to a Hungarian bank, please indicate this in the body of the reservation form below.

※Only payments received by bank transfer on or before January 15, 2026, are eligible.

⚠️ Cancellation Policy

Cancellations after payment are not accepted. While cancellations after payment are not allowed, transferring your reservation to someone else is possible (no cancellation fee)

100% cancellation fee from 14 days prior

👥Capacity: Up to 10 people (first-come, first-served). Since this is a private salon, the party will be held with a small number of guests. Please make your reservation early.

On the day, at a private salon near Buda Castle, we look forward to spending a relaxing and wonderful New Year’s evening together, enjoying premium Hungarian wines directly from the winery’s cellar, all within a World Heritage setting.

Organizer : Hungary Japan Wine Association ハンガリーワイン協会

Near Buda Castle １/１７ (Sat) 17:00～Reservation Form